So what is NORA exactly? NORA is a shorthand name for “North Aurora.” We started using it a handful of years ago to intentionally name our neighborhood. Yes….. our neighborhood!  We look at the people and business along Aurora Avenue and see something worth investing in. Something under-developed, and something ready to rise. NORA symbolizes hope for renewal- a new name, a second chance at watching our neighborhood thrive.

All profits from this product go right back into the community.

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